About Us

Foodwise now (Super Snack Limited trading as Foodwise) is a niche food design and manufacturing company specialising in ready to eat meals and meal components, products made by Foodwise grace the shelves of every supermarket in New Zealand. We market both our own branded products, SuperSnack and Aashiayana, and contract pack on behalf of clients.

Established in 2001, its main business was to manufacture private label products for one of New Zealand’s leading supermarket chains. Significant growth over the years, through the acquisition of its own brands and other contract packing clients, meant the company required larger premises and in 2007 relocated to a purpose built factory.

Foodwise is small, responsive and managed by food technologists, who have the technical qualifications and experience to provide a full technical and commercial service for any new product development or contract manufacture projects. Foodwise has the capability and expertise to manufacture fresh, chilled or frozen products for both the domestic export markets.

Foodwise operates under a registered Food Safety Plan and also hold a WQA Certificate. Until February 2010 we also maintained a registered Risk Management Plan. All these food safety certificates are externally audited HACCP based quality plans.

In 2010 Foodwise purchased the Aashiayana and Super Snack (formally Irvine’s Super Snack) brands and now manufacture them from their purpose built factory.

In 2014 Foodwise purchased GEM Gluten Escape Meals. The range of entirely gluten meals is also manufactured in the Foodwise factory.

In 2015 Foodwise purchased Dakshin Products. A range of authentic cuisine using the traditional cooking methods of India.